What is path loss used for?
Path loss (or path attenuation) delineates a decline in power density of any given electromagnetic wave as it propagates through space.
How do you overcome path loss?
One simple solution to overcome free space path loss is to increase the transmitter's output power. Increasing the antenna gain can also boost the EIRP. Having a greater signal strength before the free space loss occurs translates to a greater RSSI value at a distant receiver after the loss.