DSP alternatives

Top 10 Alternatives to DSP

• Smartly.io.
• StackAdapt.
• Celtra.
• Mediaocean.
• Google Marketing Platform.
• Zeta Programmatic, Formerly Sizmek.
• Basis.
• Choozle.

1. Is Google a DSP?
2. What are DSP options?

Is Google a DSP?

Yes, Google Ads operate as a DSP (Demand Side Platform). But unlike other DSPs, there is one huge difference. While other DSPs will give you the option to purchase traffic from other suppliers, google sells exclusively from its own inventory.

What are DSP options?

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites.